Media check: How will print do in 2012? | Firstpost: "Not very different from the previous year — as far as trends are concerned.
Overall, print newspapers will be the big loser, but outdoor will also face the heat. Radio will continue to stagnate; digital will zoom. TV will find the going very, very tough as far as advertising revenue yields are concerned, even if their overall revenues go up. Let’s take them one at a time. Today, it’s print that’s the focus."
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