Some of the most creative minds in media & their stunning achievements - The Economic Times: "If the lines between media and creative are blurring, here are some of the fine men and women who’ve been making them blur. Team BE brings you some of the most creative minds in media, their story so far and what keeps them going.
Rajendra Dwivedi
Client leader, Maxus, Mumbai
Work Ex: Universal McCann, Mudra Ahmedabad
When Vodafone was Hutch, the brand was closely associated with the colour orange. And then, Hutch had to change colours. From orange to pink. “The entire campaign needed to be synchronised across media to deliver full impact as we had to change the brand’s visual connect”, says Rajendra Dwivedi."
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