Why Content And Commerce Is A Marriage Made In Heaven | paidContent:UK: "The internet has disrupted both the media and the retail industries. Now, new business models are emerging that blend the two together, offering publishers a much-needed new revenue line.
Media companies now have a chance to monetise their audiences not just through plain ads, but also through transactions. On the flip side, ecommerce companies have begun to create their own content - using articles and videos to provide curated commerce experiences - and to monetise their audience, like publishers before them, by selling ads.
Creative, aspirational markets such as fashion, design or luxury are areas where some of the most interesting business models mixing content and commerce are cropping up. Farfetch and Qype, two of the companies in which we have invested, are two examples. Others include…"
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