Wednesday, October 27, 2010

Twitter.com’s Impact On News Traffic Is Tiny | paidContent:UK

Updated: Twitter.com’s Impact On News Traffic Is Tiny | paidContent:UK: "For Twitter, that rate is consistent with what Hitwise found in the U.S. in March, when it said Twitter sends 0.14 percent of clicks to news and media sites, making it number 39 on the list of traffic-givers. But Facebook’s impact is less pronounced in France.

In May, Facebook was the number-seven referral giver to UK newspaper websites, according to the industry’s Newspaper Marketing Agency (see our interactive chart), but Twitter wasn’t even included in the list of 19.

In France, according to AT, Google’s influence is broadly similar to elsewhere - it gives 40.6 percent of referrals to French news sites."

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